Real estate agents typically advise Sellers who are thinking about putting their homes on the market to prepare or "stage" their homes. Staging includes de-cluttering, de-personalizing, cleaning, improving curb appeal, looking at their home as though they were Buyers and making repairs that have been put off. Agents also suggest listing, from the start, at a price that is competitive given the current market conditions. Staging homes and pricing correctly are tried and true sales techniques that have worked for years. However, the real estate market has evolved over the years. No longer does the dream home feature a divided floorplan with avocado appliances and shag carpets. What used to work isn't enough for today's evolved buyers. Buyers today are looking for enhanced convenience, comfort, safety, security and cost savings...all benefits associated with Smart Home technology. In fact, 81 percent of buyers say they’re more likely to buy a home with smart technologies already in place, according to a recent Coldwell Banker Real Estate Smart Home Buyer Marketplace Survey.
It's no secret that Sellers want as much as they can get from the sale of their home in the least amount of time. After all, living in a home that's on the market isn't fun. Vacating for every showing and cleaning the house whenever someone wants to walk through gets tiresome. If your real estate agent is sticking to the tried and true marketing practices of the past, how do they differentiate your home to make it the one that buyers remember and want so your home sells quickly at top dollar? I've introduced the concept of "Smart Home" staging as a new marketing tool for my clients with great success.
Realtor.com lists data from Consumer Reports showing “...smart home features can boost your home’s resale value by up to 5%.” No, that doesn't mean if you add a Nest thermostat and a Smart TV you'll get a 5% boost in your sales price. These two additions will not meet the CNET Smart Home definition. Smart Homes range from existing homes with specific smart feature additions ( plan to spend less than two thousand dollars) to newly built smart homes with whole-home automation systems (budget ten to thirty thousand or more). Smart features will help your home stand out in the market and shorten the time it takes to sell. Smart technology can act as a differentiator to add a competitive edge to a home. When a buyer looks at 10 or 12 homes, they are going to remember the one with the Ring Doorbell and August (Smart) Lock. From personal experience, I can tell you when I point out the smart features in a home I'm showing, the buyers always think it's newer than a competing home of the same age.
If you would like to discuss Smart Staging for your home, please reach out to me - Dawn